A focus group is a cost-effective qualitative research method. It’s a small group discussion moderated by a trained facilitator whose role is to elicit a range of views and gather data. The facilitator follows a scripted questioning route, generating interactive discussion and making sure all voices are heard. The discussion is recorded and followed by a report.
Focus groups are an opportunity to learn about a community’s thoughts and opinions. They can yield a lot of information in a relatively short time and provide a trustworthy group perspective. Typically, a focus group consists of 5-12 participants who share specific characteristics.
In-language focus groups are an excellent way to directly engage culturally and linguistically diverse communities. They are moderated by a bi-lingual facilitator or by a mono-lingual facilitator assisted by an interpreter. The interview is guided by a translated script.
As one of the most effective, flexible and affordable research methods, focus groups can provide you with diverse perspectives and insights from each of the 78 diverse Australian communities we work with.
- Recruitment of participants, facilitator and interpreters if required
- Payment to participants
- Translation of focus group questionnaire
- Facilitation on the day
- Interpreting on the day
- Venue and light refreshments
- Recording and translation of the session
- Preparation of final report